trak group: Building a connected community to grow successfully

While the Great Resignation impacted many companies negatively, it was a boon for trak group, a full-service staffing and recruiting firm founded in 1994. The fallout from COVID-19 for trak was explosive growth: the company doubled in size in the past 20 months as it worked to help individual and business clients find and fill positions.

Where once trak described its career growth possibilities as limited, it wanted to provide employees with a different experience. trak’s management team worked with the Goering Center to develop a formal strategic plan to help it prepare for business growth, formalizing the company’s mission to build community by connecting people, as well as its vision and values. trak did this to ensure it could offer employees opportunities for personal and professional growth and be the type of business where employees would want their closest friends and family to work. The plan has been successful and trak today enjoys extremely low turnover.

Not surprisingly, two of the words trak uses to describe its company culture are “evolving” and “welcoming.” Its growth forced trak to evolve quickly and maintain a positive culture while welcoming many new team members. That it did so successfully, with the entire staff buying into trak’s vision of working for the greater good for the community around it, is a testament to the other elements of trak’s culture: passion, energy and motivation.

The Great Reawakening also had a positive effect on trak’s culture, as the company made changes to adapt to the new workforce. It focused on providing training, processes and an environment that allows employees to thrive. A few examples include:

• Implementing a hybrid work structure that gives employees the flexibility to be able to work remotely as needed
• Weekly Friday celebrations that focus on individual and team success followed by an early end to the work week
• Eight hours of paid time off each quarter for volunteer activities
• Investment in tools and training
• Monthly and quarterly trak-sponsored outings during work hours to build team comradery 
• A progressive wellness program

The result is that team chemistry and connection is at an all-time high and that is proving beneficial not just to trak’s employees, but also its clients, customers and vendors, who are enjoying a renewed focus on success and relationship building thanks to newly created positions.

Featured image: Michael McCullough (CEO) of trak group

The Goering Center is sharing this content as part of its 2022 Family and Private Business Awards celebration.