Forbes: This startup wants to make fitness accessible for all
UC alumnus Ryan Eder's inclusive health and wellness platform continues to gain traction
Startups pivot. It happens all the time. Plenty of companies have canned their original ideas in order to go in a different direction entirely.
But for Ohio-based IncludeHealth, its shift has only deepened its commitment to its original mission — accessible fitness for all — even though it’s found a totally new home in software and data analytics instead.
For founder and CEO Ryan Eder, it’s also a show of persistence — IncludeHealth has been a nearly 14-year journey that started during his senior year of college at the University of Cincinnati. Now, the company is working with Cincinnati Children’s Hospital Medical Center in a partnership that could take musculoskeletal care to the next level.
And that’s only the most recent bit of news.
“For me, my primary driver through all this has been to help people,” the alumnus told Forbes. “If you’re not solving a problem and helping others, what’s the point?”
Related Stories
‘Designer drug’ shows early neuroprotective signal in acute ischemic stroke
October 28, 2025
Medscape highlighted new trial results led by the University of Cincinnati's Eva Mistry that found an experimental drug shows promise in protecting injured brain cells for patients with acute ischemic stroke.
Is menstrual fluid ‘the most overlooked opportunity’ in women’s health?
October 27, 2025
The Guardian recently reported that period blood has long been thought of as ‘stinky and useless’, but startups are exploring using the fluid to test for a wide range of health conditions — including endometriosis.
What is squalane, and how does it work to moisturize skin?
October 27, 2025
The University of Cincinnati's Kelly Dobos was featured in a Women's Health article discussing squalane, an ingredient being increasingly used in moisturizing skincare products.