Grid News: Musk's purchase of Twitter raises questions
UC professor says it's too soon to tell if Musk can make the social media site profitable
Elon Musk's $44 billion purchase of social media site Twitter has raised questions about how the ownership change will affect the company and whether the world's richest man can make it profitable, Grid News reported.
Musk has made his fortune through companies such as Tesla and SpaceX, which disrupted industries with advances in electric cars and reusable rockets. But with Twitter, Musk has purchased an established company that has only made a profit twice in its 16-year history.
Charles Matthews, distinguished teaching professor of entrepreneurship and strategy in UC's Carl H. Lindner College of Business, said it's too early to write off Musk's ability to turn around Twitter.
“Elon’s Elon, he’s gonna do what he is gonna do, and you really can’t count him out,” Matthews said to Grid News. “Conventional wisdom is he paid too much, but it is really too soon to tell.”
Impact Lives Here
The University of Cincinnati is leading public urban universities into a new era of innovation and impact. Our faculty, staff and students are saving lives, changing outcomes and bending the future in our city's direction. Next Lives Here.
Related Stories
‘Designer drug’ shows early neuroprotective signal in acute ischemic stroke
October 28, 2025
Medscape highlighted new trial results led by the University of Cincinnati's Eva Mistry that found an experimental drug shows promise in protecting injured brain cells for patients with acute ischemic stroke.
Is menstrual fluid ‘the most overlooked opportunity’ in women’s health?
October 27, 2025
The Guardian recently reported that period blood has long been thought of as ‘stinky and useless’, but startups are exploring using the fluid to test for a wide range of health conditions — including endometriosis.
What is squalane, and how does it work to moisturize skin?
October 27, 2025
The University of Cincinnati's Kelly Dobos was featured in a Women's Health article discussing squalane, an ingredient being increasingly used in moisturizing skincare products.